Coaching in Clinical Practice: Goal Setting and Feedforward
Are you training or mentoring students, residents or peers?
UBC Rural CPD Coaching and Mentoring Program (CAMP) is proud to offer health professionals the opportunity to learn and develop key clinical coaching skills in goal-setting and providing feedback (feedforward).
In this virtual session, experienced physician coaches Dr. Jane Lea and Dr. Bruce Hobson will provide a didactic presentation followed by an opportunity for participants to practice using the coaching skill with your peers. This session is designed to help you build confidence, ask questions, share your experience, and connect with other coaches/mentors.
- Apply goal setting within a clinical coaching conversation to best support your coachee
- Identify strategies to effectively communicate observations to promote curiosity over defensiveness
- Demonstrate the use of effective feedback in a debriefing conversation (feedforward approach)
Dr. Jane Lea is an Otolaryngologist-Head & Neck Surgeon and a Clinical Professor in the UBC Department of Surgery. Her academic interests focus on physician coaching and quality improvement. She is a certified Organizational Coach (UBC), an International Coaching Federation Associate Certified Coach, and has more than 300 hours of peer physician coaching experience. She serves as Director of Coaching for the UBC Department of Surgery, Director of Quality Improvement and Coaching within UBC Otolaryngology-Head & Neck Surgery, Physician Lead for the Provincial Physician Coaching Program with Shared Care, and has held multiple leadership roles in physician coaching, quality improvement, and leadership development provincially and nationally. A former national-level athlete, she has completed Levels 1, 2, and 3 of the National Coaching Certification Program in sport.
Dr. Bruce Hobson is a Family Physician by training, who practiced in a full-service practice in Powell River for 40 years. He brings a rich background of international training and extensive clinical and mentoring experience, supporting physicians with career navigation and transitioning into rural BC practice. Dr. Hobson serves as the Clinical Lead for UBC CPD Accreditation, and previously UBC Rural CPD Coaching and Mentoring Program (CAMP) and Personal Learning Plans (PLP). He is also an active member of the Guideline and Protocols Advisory Committee (GPAC). Dr. Hobson collaborates with the Practice Support Program at Doctors of BC. Outside of work, he enjoys spending time with his grandchildren and is an avid adventurer, having swum with sharks, run up and down soccer fields and skydived.
CAMP Participants: Free of Charge
Participants outside CAMP: $49 + GST
Cancellations must be made in writing to @email by Thursday, Oct. 22, 2026 to be eligible for a refund and will be subject to a $15.00 cancellation fee. Refunds are not provided for cancellations made after this date.
Email @email to make any other changes to your registration.
This project was developed and is operated by the UBC Faculty of Medicine's Division of Continuing Professional Development (CPD) in partnership with the Rural Coordination Centre of BC. Funding for UBC Rural CPD Coaching and Mentoring Program (CAMP) was provided by the Joint Standing Committee on Rural Issues, a joint committee of the Doctors of BC and BC Ministry of Health.
This webinar is for the professional development of health professionals. As an accredited learning activity, this session is intended to provide an environment that is conducive to presenting complex information, asking questions and the sharing of personal experience among colleagues.
The content is tailored to a medical audience and is not intended as public health communication. Any reproduction of the session or provided materials in part or full requires the explicit approval of UBC CPD. Interest from media can be directed to media.relations@ubc.ca.
The Division of Continuing Professional Development, University of British Columbia Faculty of Medicine (UBC CPD) is fully accredited by the Continuing Medical Education Accreditation Committee (CACME) to provide CPD credits for physicians. This activity is an Accredited Group Learning (Section 1) as defined by the Maintenance of Certification Program (MOC) of the Royal College of Physicians and Surgeons of Canada, and approved by UBC CPD. You may claim a maximum of 1.5 hours (credits are automatically calculated). This one-credit-per-hour Group Learning program meets the certification criteria of the College of Family Physicians of Canada and has been certified by UBC CPD for up to 1.5 Mainpro+® credits. Each physician should claim only those credits accrued through participation in the activity.